The book is entitled Experience Obsession, and it is authored by a team of passionate Nedbankers from different parts of the business. Experience Obsession delves into the art of crafting extraordinary experiences in an era of constant disruption and change.

The book's key themes revolve around understanding people in a rapidly changing world, particularly within the banking or financial sector. As humans become busier, more distracted and increasingly anxious, the need for meaningful connections has never been greater.
The book aims to equip Nedbankers at all levels with the tools to create transformative experiences for themselves, their teams and their clients. The co-authors, including experts from design and marketing, bring a diverse range of perspectives to the table, ensuring a holistic approach to experience obsession.

A highlight of the book is how attention has become the new commodity and how cognitive overload can lead to sensory burnout. This theme emphasises the importance of purpose as a filter, allowing individuals to gravitate towards brands that resonate with their personal beliefs. The banking sector has been disrupted at unprecedented rates over the past 5 years. As a result, the book reveals how purposeful brands wrapped in exceptional experiences are emerging as winners.

The concept of 'fit', differentiating between a value proposition and a product, with a focus on the significance of problem–solution fit, product–market fit and commercial fit in the context of a rapidly changing industry.

At the core of Experience Obsession are hallmarks of a great experience. They include control, instinct, sensory triggers and self-extension in creating experiences that resonate deeply with individuals.

This book, authored by Nedbankers for Nedbankers, reflects a commitment to innovation and a refusal to settle for the status quo.
Experience Obsession isn't just a book – it's a philosophy that challenges us to rethink the way we approach connections, both within and beyond the banking industry. It's a call to action, urging Nedbankers to tap into their collective creativity and reshape the future of experiences. As the world continues to evolve, the power of meaningful connections remains constant.

Limited copies are exclusively available at CREATE.2023. Secure your opportunity to be among the first Nedbankers to own a copy by registering for CREATE.2023.

CREATE.2023 starts on 30 October and ends on 3 November. To be a part of this transformative movement, keep an eye out for communication on Nedbank's internal platforms for further details on how and where to sign up.