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Design needs more storytellers, integrators and peaceful warriors.
Terry Behan
Updated 09/12/2024 2 mins
In a world where the buzz of design often centres around visuals and aesthetics, Nedbank stands as testament to the deeper dimensions that design can encompass
It's not just about churning out more designers – it's about fostering a diverse array of skills that come together to create a culture of innovation. At Nedbank, the call isn't for more designers, it's for more storytellers, integrators and peaceful warriors.
Storytellers: Weaving narratives beyond aesthetics
Design is more than just lines and colours – it's the art of storytelling. And every successful brand story transcends the realm of aesthetics to resonate with its audience on a profound level. Customers seek experiences that resonate, so the ability to craft compelling narratives becomes crucial. It's not just about how a product looks – it's about how it makes people feel and see themselves as a result.
Storytelling demands a deep understanding of customer insights – their needs, aspirations and challenges. These insights then become the foundation on which the narrative is built. A narrative that doesn't just sell products but also creates connections.
Integrators: Building bridges across disciplines
Design doesn't exist in a vacuum. It's a dynamic force that thrives on collaboration, connection and integration. And that's where integrators come into play. At Nedbank, the call isn't just for designers locked in a room – it's for individuals who can bridge the gap between different disciplines, fostering a holistic approach to problem-solving.
Integrators work to align design thinking with business strategy. They understand that design isn't about just aesthetics, but also about finding solutions that resonate with customers while ensuring the sustainability of the business model. They bring together diverse teams – designers, strategists, technologists and more.
Peaceful warriors: Navigating challenges with grace
The ability to navigate challenges with a sense of calm and purpose is invaluable. The call is for not only designers who thrive in the spotlight, but also those who can embrace adversity with resilience and a sense of purpose.
Peaceful warriors understand that design journeys are rarely linear. They know that setbacks and hurdles are part of the terrain, but they don't let these obstacles define their path. Instead, they approach challenges with grace, finding solutions that both overcome the immediate obstacle and contribute to the larger mission. Their strength lies not just in their technical prowess, but also in their ability to lead with a sense of purpose and a calm determination, inspiring those around them to navigate the storm with the same sense of resilience.
In Conclusion
Nedbank's call for more storytellers, integrators and peaceful warriors echoes through the corridors of innovation. In a world where design is more than just aesthetics – where it's about weaving narratives, integrating ideas and navigating challenges – these roles become paramount.
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