- App Icon Guidelines
- Designing App Icons
Introduction
Our App Icon Guidelines considers the structure of Nedbank and all its sub-brands and related brands that form the entire organisation. Where your property fits in the bigger picture will determine which assets you’ll use.
Why this matters
Following this guideline ensures that all subsequent brands under the Nedbank umbrella find their home under the Nedbank banner. This ensures that all brands (master or sub) follow the same patterns, while helping to conform in building equity for the Nedbank brand. The brand CI and guidelines forms part of the level 1 Brand and Marketing policy from a compliance perspective.
Mother Brand
Typically, the primary digital app in the overall app suite. This brand needs to champion the primary brand assets as the flagship and primary brand identifier. This includes the primary apps within South Africa and across Nedbank Africa Regions.
Sub Brand
Typically, the secondary, segment-specific, staff-facing or companion apps. These brands need to champion the primary brand assets while allowing some flexibility to define a clear hierarchy in the app suite.
Endorsed Brand
Digital, ‘beyond banking’ innovation. These brands require the flexibility to operate outside the master brand to capture new markets and/or reshape brand perception, while leveraging the equity and trust of the master brand through endorsement.
Stand-alone Brand
Digital, ‘beyond banking’ innovation beta brands. These brands require complete autonomy outside of the master brand to capture new markets and test new ideas, while protecting the equity of the master brand by not associating with it.
To promote a one Nedbank strategy, the mother brand is rooted in a long-term ambition to build one bank and show up as such.
Sponsorship Property
Typically, sponsorship properties of Nedbank with a naming and branding rights agreements. The duration of these sponsorships can be short term (e.g. Nedbank Cup) or longer term (e.g. Nedbank Golf Challenge). The objective is to influence the brand icon styling to leverage our brand assets.
More about the App Icon Guidelines
See moreNeed help? Get in touch.
For help or if you want to collaborate with the Design System Team, please reach out to them via the following channels:
Email: elements@nedbank.co.za
Teams: Design system — Queries
Introduction
Applying brand assets in a consistent manner helps to build brand recognition and brand equity. Once the correct assets have been determined, this section will help with the style and execution.
Device theming and customisation
With the number of smart devices in the market, there will always be differences between how devices display icons.
Icons can display in various different colour themes, sizes, shapes, and even with or without a label. It’s our responsibility to design these icons in a way that communicate clearly in any of these given environments.
Guiding Principles
Applying brand assets in a consistent manner helps to build brand recognition and brand equity. Once the correct assets have been determined, this section will help with the style and execution. As a result of the theming and customisation, the below guiding principles ensure that the brand remains consistent throughout the sectors.
Access the App launcher icon template
See moreNeed help? Get in touch.
For help or if you want to collaborate with the Design System Team, please reach out to them via the following channels:
Email: elements@nedbank.co.za
Teams: Design system — Queries